Tue. Dec 5th, 2023

WINNIPEG, Canada – Reider Insurance, a family-owned and operated insurance broker, is delighted to announce its merger with Westland Insurance. With the union of the two companies, the combined group will own a significant portion of the insurance brokerage market in Manitoba, and the deal will ensure both companies’ stability and future growth.

Reider and Westland share a rich history, with both businesses firmly committed to giving back to the local community. Westland was a proud winner of the 2021 Big Brokerage of the year and currently has a national presence of over 190 locations and nearly 2200 employees. Westland brokers provide expert advice for home, business, farm, life, and auto insurance. 

“This is a huge opportunity for Reider Insurance to merge with such a large and well-established company as Westland Insurance,” said Tiffany Reider. “Our business has been built on the foundations of excellent customer service and family values, which is something that we share with Westland. This deal will ensure the longevity and growth of both companies and marks an exciting time for Reider Insurance. We look forward to a prosperous future, helping to ensure our clients have the insurance protection they need and deserve.” 

Westland Insurance was founded in 1980 and has remained a family-owned company that is committed to supporting the local communities where their clients and teams work and live. They welcome the opportunity to help local organizations with financial and volunteer contributions that make lasting social and environmental impacts. They never forget their roots in the neighbourhoods and communities that made the company what it is today. They are proud to support community organizations across Canada. For more information about the company and the services they provide, visit their website at https://www.westlandinsurance.ca.

Reider Insurance was founded in 1966 by Morley Reider and continues today as a second-generation family business, now owned and operated by Shale Reider, Ronald Reider, and Ray Reider. Tiffany Reider now represents the third generation of the Reider family committed to serving customers with family values. Reider Insurance has achieved continuous growth throughout the years by providing its customers with quality coverage, personalized service, and a friendly, familiar way of doing business. For more information about the company or to obtain an insurance quote visit their website at https://www.reider.ca/.



Media Contact

Company Name
Reider Corporate Insurance Solutions
Contact Name
Shale Reider
Madison Square, 130-1630 Ness Avenue
Postal Code
R3J 3X1

By Arlene Huff

Arlene Huff is the founding member of Golden State Online. Before that She was a general assignment reporter. A native Californian, she graduated from the University of California with a degree in medical anthropology and global health. She currently lives in Los Angeles.

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