The ecommerce industry is booming and all want in! For a company that operates multiple brands, having a platform where you can manage multiple online business stores is important! Read how Shopify Plus and Magento differentiate in multi-brand and store management!
Before jumping on the ecommerce bandwagon, you need to choose a platform that is going to meet your needs today, as well as, in the future.
Online shoppers today expect omnichannel ecommerce experiences. Before purchasing, they want to research your products on YouTube, make their order through social media and they expect the entire process to be personalized just for them.
We know it sounds tricky but with the right ecommerce platform in place, delivering an omnichannel ecommerce shopping experience is pretty simple.
Magento 2 is an ecommerce solution that was released in 2015. Magento is available in two platforms – Magento Commerce and Magento Open Source.
Shopify Plus is a Software as a Service ecommerce solution, founded in 2004. In 2015, Shopify was listed on Toronto Stock Exchange and New York Stock Exchange.
For a company that operates multiple brands, you need to have an ecommerce platform where you can build, run and manage multiple online stores on a single interface.
In Magento 2, the multi-store feature is their main selling point. The multi-store option allows you to share your product catalog across various websites. Also, you can set the product attributes at both store or global levels.
Shopify Plus also allows you to manage multiple stores, however, Shopify doesn’t have a multi-store architecture in place.
Because of this, many brands have selected Magento instead of Shopify.
Shopify Plus has a multi-store feature that allows you to create clones or separate stores. The inventory, however, can’t be shared between stores. In other words, you have to have a separate inventory for each of your stores.
Managing multiple stores through Shopify can get a little bit complicated. Each store has to be managed individually and updated daily.
Your ability to lean on your ecommerce platform for help and support is the difference between success and failure of your ecommerce project.
You aren’t going to find the best enterprise ecommerce solution for your business just by reading about them. We strongly recommend scheduling demos with your two potential vendors to see which option is best prepared for your business.
Scheduling a demo with Shopify or Magento takes a few clicks.