This self-hosted platform is a developer’s dream thanks to the fact that it is also an open source kind of platform. That means that you will have complete access to the code and if you know what you are doing you will be able to modify and customize everything about the ecommerce website and really make it feel like your business by implementing your colors, logo and so on. This is also great for any business owner that is thinking about the future of their business and that is planning to grow their business quickly because it is very scalable and your ecommerce website will be able to withstand all of the extra traffic that you will probably experience. If you are selling internationally and have more than one store, you will be happy to know that there are excellent multi-store capabilities that will give you the ability to run and have complete control over all of the stores, all in one interface. Something that can be considered a downside is the fact that, if you are not very tech-savvy, you may not be able to use the solution up to its full potential. It can also be pretty difficult to maintain for the non-tech-savvy as well, since this is a self-hosted solution and it will require you to deal with maintenance, security and much more.